No Bra Day is an annual observance on October 13 on which women are encouraged to forgo wearing a bra as a means to encourage breast cancer awareness. No Bra Day was initially observed on July 9, 2011, but within three years it had moved to October 13, the month of National Breast Cancer Awareness Month.
Many women have seized this opportunity and turned it into a seducing contest where they upload a provocative and almost nude selfie on social media. More pictures after this cut;
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